Dream Domain Names
How would you define the ideal domain name? Consider some
characteristics that you might find in the dream domain
name.
1. Not Registered Yet
Many domain names are not available. Someone else may have
registered it for use with their own website. Perhaps a
domain name speculator bought it hoping to sell it for a
quick or high profit.
The ideal domain name would not have been registered yet
and would be available for the less than ten dollars
annual registration fee.
Realistically, you might have to settle for another name.
Alternatively, you might offer to buy the desired domain
name from whoever beat you to it.
2. A Dot Com
If you are operating a business, your ideal domain name
would be one with the dot com (.com) Top Level Domain
(TLD) name extension.
First of all, it is easier for people to remember dot
com names. There is almost an assumption that your
website is dot com.
To ask people to remember your website’s name is bad
enough. If you expect them to also remember that you are
dot something else, expect to lose some traffic to your
dot com competitor.
As well, dot coms generally seem to resell for more
money than other TLDs because they are perceived to be
superior. (If you don’t have a dot com name, was it
because you couldn’t afford to buy it? Perhaps your
competitor had the foresight to register it first.)
Realistically, however, your dot com name may not be
available. You must either pick another name or pick
another TLD extension.
Additionally, there may be reasons why you prefer or
must have a different TLD.
Perhaps you are a university needing a dot edu (.edu)
name. An Internet Service Provider (ISP) might prefer
a dot net (.net) name over dot com. Similarly, a
non-profit organization might desire a dot org (.org)
domain name.
As well, there are country specific domain names
that you might prefer.
As an example, if your business was limited to serving
customers located in Canada, you might want a dot ca
(.ca) domain name.
In most cases, however, it would be preferable to
obtain a dot com name.
3. Short and Memorable
The dream domain name would contain letters of the
alphabet only. It would not have hyphens, underscores,
numbers, or special characters.
The ideal name would be short and memorable. It would
not have spelling errors or anything else that would
make it difficult to remember.
Realistically, sometimes only the hyphenated version
of a domain name is available.
4. A Proper Name
For branding purposes, you should probably use your
business or company name as your domain name. After all,
doesn’t your company name differentiate you from your
competitors?
As well, if you have trade names, product names, slogans,
and so on, you might want to protect them from unauthorized
use by registering them as well. You can simply have your
domain registrar point (or re-direct) these names to
your main site.
You might be tempted to register generic names like
computers.com, flowers.com, or accountingfirm.com.
However, proper names (such as your company’s name)
seem to outperform generic names (such as widgets.com).
For example, when you think about computers, who comes
to mind? Apple? IBM? Dell? You likely don’t think of
computers.com.
So, your dream domain name has not been registered by
anyone else, is dot com, is short and memorable, and
brands your business by its proper name.
RESOURCE BOX:
J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business
profits for over twenty-five years.
For more information about domain names, visit
http://www.yenommarketinginc.com/domain-names.html
For profitable Work at Home Small Business Ideas,
visit: http://www.yenommarketinginc.com/
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